branding, marketing, website

Helena Symphony

Edge Marketing collaborated with the Helena Symphony to modernize their marketing strategy, driving a significant increase in season ticket sales and attracting a younger audience. Through a focused, integrated campaign involving direct mail, a new website, and social media efforts, we achieved remarkable results. Season ticket subscriptions rose by 23%, single ticket sales by 15%, and the Symphony's Facebook likes surged from 300 to 3,000. The new website now accounts for 70% of ticket sales, streamlining operations and engaging a younger demographic, with the average audience age dropping to 48-52 years old.