The New Business Toolkit: Assistants, Agents, and AI Automation:
How Edge Marketing + Design is Leading the AI Conversation in Helena Montana

Artificial intelligence is no longer a future concept. It is here, and it is actively reshaping how businesses operate, market, and grow.

At Edge Marketing + Design, we are not just watching that shift happen. We are leading it.

This spring, our Owner and Lead Software Developer, Dustin Stewart, will be facilitating a hands-on workshop for the Helena Area Chamber of Commerce Compass Series titled:

ChatGPT for All: How to Navigate AI for Your Business

This session is designed to help local businesses move past the hype and start using AI in ways that are practical, efficient, and impactful.

Meet Dustin Stewart: Software Developer, Strategist, and AI Practitioner

Dustin Stewart brings a rare combination of technical expertise and real-world business application. As a software developer and business owner, his work is rooted in building systems that are not just functional, but scalable, efficient, and accessible.

In this workshop, Dustin will walk through how tools like ChatGPT can support:

• Writing and content creation
• Research and planning
• Internal documentation
• Workflow automation and efficiency

More importantly, he will teach attendees how to think critically about AI, how to ask better questions, and how to evaluate outputs so that businesses stay in control of their messaging and operations.

AI With a Human Touch: How Edge Uses AI in Real Workflows

At Edge Marketing + Design, we do not use AI to replace expertise. We use it to enhance it.

Our team integrates AI across multiple areas of our work:

Software Development
We use AI to accelerate coding processes, troubleshoot faster, and explore more efficient solutions while maintaining strict human oversight and quality control.

Website Development
AI supports content structuring, SEO alignment, and user experience strategy, but every final decision is guided by human insight, brand voice, and business goals.

Digital Marketing + Content Creation
From keyword research to content ideation, AI helps us move faster and uncover opportunities, but strategy, tone, and execution are always refined by our team.

Internal Systems + Efficiency
We use AI to streamline workflows, improve documentation, and reduce repetitive tasks so we can focus on what actually drives growth for our clients.

This is what sets us apart. Anyone can use AI tools. Very few know how to use them well.

What is AIO (AI Optimization) and Why It Matters

Search behavior is changing fast. People are no longer just Googling. They are asking AI.

That shift is what we refer to as AIO: AI Optimization. It means your business needs to show up not only in traditional search results, but also in AI-generated responses. That requires:

• Strong, structured website content
• Clear authority signals
• Consistent, high-quality information across platforms
• Strategic keyword integration aligned with real user intent

At Edge, we are actively adapting our SEO strategies to align with how AI systems process and deliver information. This ensures our clients remain visible, competitive, and relevant as the digital landscape evolves.

The AI Landscape is Changing Fast. We’re Built to Keep Up.

AI capabilities are advancing at an incredible pace. What works today may look completely different in six months. That is exactly why businesses need a partner who is not just aware of these changes, but actively studying, testing, and implementing them.

For over 16 years, Edge Marketing + Design has been helping businesses in Helena, throughout Montana, and all over the United States navigate digital transformation. Our team of researchers, designers, developers, and strategists is constantly adapting to new tools, platforms, and technologies.

AI is just the next evolution. And we are here to help you navigate it.

About the Event: ChatGPT for All

This Helena Chamber Compass Series workshop is designed to make AI approachable and actionable for businesses of all sizes.

Event Details:

• Wednesday, May 20 11:30 AM to 1:00 PM
• Helena College, Donaldson Campus Lecture Hall

In this session, you will:

• Learn what AI can and cannot do for your business
• Practice writing effective prompts
• Discover real-world applications you can implement immediately
• Gain confidence using AI as a tool, not a replacement for expertise

This is not a lecture. It is a working session built to give you real skills you can take back to your business.

Stay Ahead. Stay Relevant. Stay Competitive.

AI is not replacing businesses. But businesses that understand how to use AI effectively will outperform those that do not.

If you want to:

• Improve efficiency
• Strengthen your marketing
• Future-proof your business
• Understand how AI fits into your workflow

This is where you start.

Call The Helena Area Chamber of Commerce to Register: 406.442.4120

Join us for this incredibly informative session and learn how to navigate AI for your business with clarity, confidence, and strategy.