Our 5-Step Website Development Process

From Strategy to Launch: Here’s How We Build SEO-Friendly Websites That Work

At Edge Marketing + Design, we believe that building a website isn’t just about putting content online. It’s about building a strategic digital home for your brand. Whether you’re a small business in Montana or a national company seeking e-commerce website development, our process is designed to create fast-loading, mobile-first websites that connect, convert, and grow with you.

As a top-rated Helena web design agency, here’s how our team of designers, developers, and strategists approach every website project, from concept to launch and beyond.

1. Discovery & Content Strategy
We start with what matters most: you. In our first meeting, we dive deep into your business goals, products and services, and ideal customer base. This allows us to build a site tailored to your brand’s mission and market. You’ll then work closely with our SEO-savvy copywriter to craft compelling, keyword-rich content that reflects your voice and drives visibility. We’ll also coordinate professional photography so that the imagery on your site looks as polished as your brand.

2. Design, Design, Design
Once the content is underway, our Creative Director leads the charge on design. Our goal? Create a visually stunning, on-brand layout that instantly resonates with your audience. Every website we create is a mobile-first website design, built to look and perform beautifully on all devices. Need an ADA-compliant website development solution? We’ve got you covered. Accessibility and usability are always front of mind.

3. Coding & SEO Optimization
This is where the magic happens behind the scenes. Our development team, aka our tech nerds, code your website with speed, functionality, and security in mind. From image compression and meta descriptions to mobile testing and search engine submissions, we build a strong technical foundation, so your site is built to rank.

• If WordPress is included: Your site will be developed on a content management system (CMS), giving you the power to update content as needed. We’ll train you, and back you up when needed. All requested changes are typically completed within 5 days.
• If WooCommerce is included: Your e-commerce website development process includes coupon codes, upsells, abandoned cart emails, mailing list integration, shipping setup, and more. We make sure your online store is as functional as it is beautiful.

4. Review & Launch
Once your site is fully built, we turn it over to you for review. This is your chance to test the experience—does it feel like your business? We’ll work closely with you to make any copy or image tweaks until it’s just right.

Once it’s absolutely perfect, it’s time for our favorite day: LAUNCH DAY!  Your site is now live, ready to make an impression, and get you the results you’re looking for! Return on Investment is our favorite phrase.

5. Ongoing Support & Updates
Your partnership with Edge doesn’t stop at launch. We host and maintain your website with care, providing fast, reliable support and an hour of included content changes every month. We’re here when you need us, ensuring your site stays fresh, functional, and up to date.

Whether you’re ready for a website redesign for more sales, a brand-new build, or guidance on how to choose a web design agency, we’re here. Edge is proud to be among the best website designers in Montana, serving clients in Helena and beyond with creative strategy and responsive service.

Ready to build a site that reflects your business—and works as hard as you do?
Let’s get started.